Where it all began..


Oak the Label is a simplistic, luxe brand of women's clothing

 Meet Gemma, the designer behind Oak the Label. Born and raised on African soil, where her love of clothing, fabrics and design started. Having no idea how to sew at a young age, she started creating pieces in her bedroom with her mum’s sewing machine, and discovered a passion for sustainable fashion by injecting love into old pieces and recreating them into something new.
Going on to study Fashion and Textiles, working with and learning from renowned local designers, she gained industry knowledge and started designing and creating custom wedding gowns after setting roots in Australia.


Simplicity is the ultimate sophistication

Leonardo da Vinci

Inspired by white sandy beaches, weathered wood, worn leather, stone textures, old architecture, and everything rustic.

Sustainable fashion, eco-friendly fabrics, and ethically produced products kept speaking to her and the concept of minimalistic, timeless wardrobe classics with a luxe edge was where Oak the label was born.

Our brand is centred around beautiful fabrics that emanate comfort, femininity, quality and simplicity. Each piece is designed to be easy to wear with a timeless, luxe essence to them. Each piece is created around versatility that will see you through seasons to come.